An Effective Employee Newsletter That Small-Business Owners Can Create

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An employee newsletter is an important communication tool for any size business. A newsletter informs employees of policy changes, new products and services under consideration, the growth of the business, recent promotions, etc. A newsletter also strengthens the relationship between you and your employees; and your willingness to share information about the company with employees can motivate them to work harder and be more productive.

As a small-business owner, itís likely you donít have the time and personnel available to create a monthly newsletter or a budget to purchase relevant content from third-party sources. Your employee newsletter, however, doesnít need to be four-color, professionally designed or produced by a printer. The value of an employee newsletter is its contents and the simple fact that you want to communicate with your employees. You can do that effectively and for little or no cost with an alternative newsletter format.

An employee newsletter doesnít need to be in the standard newsletter format that mimics a newspaper. Instead, you (or someone you designate) write a monthly letter in an informal style. The tone should not be official, executive or commanding. Itís as if your letter was being written and sent to an individual, a friend or family member, and youíre relating news about your business. You can then easily laser print or photocopy it. If it requires separate pages, then staple them together. That old holiday adage applies here: itís the thought that counts (not the fancy wrapping paper).

An employee newsletter will have more interest when your employees write some of the content, so you donít need to pay the high rates of third-party content. Your employees know your products and services as well as you do, are experts at their jobs, and have discovered hints and tips to save time and increase productivity. Budget some funds to pay your employees to write articles. A monthly budget of $1,200 would allow you to offer $500 each for two articles of 500 to 1,000 words, and another $50 each for short hints or tips of 100 to 200 words. Their participation will spark interest in your newsletter, so it reaches the goals youíve set for it.

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